Scivation and Primaforce at 2006 Mr. Olympia

Combining a unique dual-branding approach to attacking the market, Scivation and Primaforce has created quite a following.

Through key relationships fostered by Marc Lobliner and product innovation by nutrition guru Chuck Rudolph, these two brands have something to offer any athlete who takes fitness seriously.

For innovation, look to the Scivation brand, who has been an early market force in high quality performance products with Xtend and Sesamin, plus super potent herbal anabolic agents, namely Anagen.

If you’re looking for value, the Primaforce brand has excellent quality proteins such as Substance WPI and other well researched compounds at great prices.

This year, both brands will have plenty of samples of their best sellers on hand as giveaways, and if you get a chance you just might get to pick Chuck Rudolph’s brain for some valuable nutritional advice!

Brand Names: Scivation/Primaforce

Key Execs that will be attending:

- Marc Lobliner
- Chuck Rudolph
- Derek “Beast” Charlebois

Products Featured:

- Substance WPI
- Xtend
- Anagen

Model Featured: Jamie Eason

Model Jamie Eason
Photo Courtesy of Walt Ostarly. May not be used without permission.

Promotions/Samples:

- Substance WPI
- Xtend

2006 Olympia Sneak Peek–BSN Bio-Engineered Supplements and Nutrition, Inc.

To get my info on BSN, I spoke to Rob Thoburn. He is a Senior Marketing Executive and Scientific Advisor for BSN, and ’scary smart’ I might add. When you add Chris Ferguson and Scott James this makes BSN extremely dangerous when it comes to product development.

Here is what you will find at BSN:

Brand Name: BSN (Bio-Engineered Supplements & Nutrition, Inc.)

Brand Slogan: “World Leaders in Cutting Edge Physique & Performance Products”

Web sites: www.BSNonline.net; www.ENDORUSH.com

Key BSN personnel in attendance:
– Chris Ferguson, President
– Scott James, Vice-President
– James Tracy, Director of Marketing
– Eric Tomko, Direct of Sales

Products featured:
- Atro-Phex™*

–True-Mass™
– Syntha-6™
– Endorush™
– N.O.-Xplode™

*First public sampling event for this product

Team BSN Athletes in attendance:
– 8-Time and current Mr. Olympia, Ronnie Coleman
– International Figure Icon, Monica Brant
– Mixed Martial Arts-Fitness Expert, Julien Greaux
– BSN Spokesmodel Anthony Presciano

BSN Promotions:

Sampling (over $150,000 in product will be available for sampling)
– True Mass™ (Vanilla, Chocolate, Strawberry)
– Syntha-6™ (Vanilla, Chocolate, Strawberry)
– Endorush™ (Grape Fix, Fruit Punch Fix, Lemon-Lime Fix, Orange Fix)
– N.O.-Xplode™ (Grape, Lemon-Lime, Blue Raspberry)

Sample bags containing: (Estimated retail value: $16.99)
– Endorush™ pen
– BSN magnet
– Special product offer flyer
– Endorush™ decal
– BSN Body & Style™ Catalog
Sample bags will also contain packets of the following ultra-premium BSN products:
– N.O.-Xplode™
– CellMass™
– Syntha-6™ (1 of each flavor)(3 packets in total)
– True-Mass™ (1 of each flavor)(3 packets in total)

BSN Promotions:

Three monumental events will be taking place at the always packed BSN Olympia Expo booths!

Event 1: The first ever public sampling of Atro-Phex™, BSN’s new multi-action weight loss breakthrough!

Event 2: The first Olympia showing of NEW Train Like a Freak™ by BSN apparel! If you’re hardcore, then prove it! Wear TLF!

Event 3: BSN will be giving away a free 50-inch Philips plasma television! This will take place at booth #1542, which is directly across from the BSN booth (#1342). Sign up for the plasma giveaway contest and you’ll receive $5.00 off any purchase made at the Train Like a Freak™ apparel shop (booth #1542)!

BSN will also be providing free samples and prizes to those who ride the BSN wrapped transfer bus. Come on board and you’ll also meet two of our super-hot Girls of BSN! It’s definitely the best ride in town!

BSN Sponsored Events:
The OFFICIAL Olympia After-Party happens at the Risque located inside the popular Paris Hotel on Saturday, September 30th, from 10:00 pm to 3:00 am

Booth info:

Booth #1342: BSN product booth, Train Like a Freak™ by BSN apparel shop

Booth #1542: BSN plasma television giveaway (sign up)

Gaspari Nutrition at the 2006 Mr. Olympia

One company that certainly took the supplement world by storm in the last year, is Gaspari Nutrition. The players on this team bring some serious real world and scientific experience to the table. Hey, when you have IFBB Hall of Famer Rich Gaspari, product GURU Bruce Knel

ler, and a host of industry veterans on your team, you’re always a force to reckoned with.

Brand Name: Gaspari Nutrition

Booth # 518

Key Execs that will be attending: Rich Gaspari, President – Liz Gaspari, Domestic and International Sales Director – Tom Hoops, National Sales Director – Bruce Kneller, Chief Product Formulator – Joe Volgey, Director of Advertising and Marketing

Products Featured: Gaspari Nutrition will launch new Halodrol Liquigels at the Olympia. Be among the first 1000 people to purchase the product.

After the unprecedented success of Halodrol-50™, Gaspari Nutrition does it again with a mega-potent successor to the original that will stand the test of time. Halodrol-Liquigels™ is the ONLY product in the supplement world that contains Arachadonic Acid* and a testosterone boosting anti-aromatase for a “one-two” punch in causing massive muscular hypertrophy, positive strength and endurance modulation and “help” in the bedroom. Nothing works like or as well as Halodrol-Liquigels™ AND NOTHING ELSE EVER WILL due to an exclusive licensing arrangement using a patented material and a patent-pending material. This ain’t your run-of-the-mill supplement - this is the most scientifically advanced and well thought out sports nutrition product possibly ever made. Halodrol-Liquigels™ is the first, last and ONLY product in a category it defines all by itself. Isn’t it time you got serious about your supplement program? Gaspari Nutrition - we make innovative products that work!

Athletes Featured: Gaspari Nutrition will make a special announcement regarding the signing of top bodybuilding athlete. Mai Tran, Cathy Priest, Marzia Prince, Kai Powers and others will be on hand to give away free samples.

Promotions/Samples: Free samples of new Grape flavored SizeOn, free t-shirts and shakers giveaways!

Brand Sponsored Events (parties or giveaways etc.): Enter to win a brand new 2007 Harley Davidson Dyna Super Glide. For official contest rules, visit www.gasparinutrition.com

Dymatize at the 2006 Olympia

Another performance nutrition brand that seems to get stronger every year is Dymatize Nutrition. This year, I spoke to Ivy Steputis at Dymatize and he sent me an impressive list of new products, athletes and promotions for the 2006 Olympia.

I am, personally, interested in tasting the Oats Can! Instant Oatmeal, which looks like a great product. No doubt, the Dymatize booth will have plenty of action this year.

Brand Name: Dymatize Nutrition

Booth #1511

Products Featured:

- Elite Oats ‘N More (Brand new premiere product! Look for the giant 10 ft. Elite Oats Can! Instant Oatmeal with 34+ grams of our famous Elite Whey Protein!)
- Elite Whey Protein (10 great flavors, instant mixability, super value!)
- Mega Shake (Nature’s Anabolic! Awesome taste!)
- Hi Protein Mega Gainer
- Super Mega Gainer
- Xpand Pre-post Workout Formula Nitric Oxide Reactor
- Energized Xpand Nitric Oxide Reactor
- Xpand Caplets

Athletes Featured:

6 models at the Dymatize booth:
- Krista Gibson
- Stephanie Lundy
- Jennifer Lundy
- Laura Schrader


Come by the booth to get your free autographed pictures from one of these ladies!

Promotions/Samples:

- Dymatize passes out samples & literature
- Hats, T-shirts, Shaker Bottles

Brand Sponsored Events (parties or giveaways, etc.)

Register to Win: $1000 in free supplements!

American Bodybuilding at the 2006 Mr. Olympia

There are several brands that I write about that I have personally worked on in the past. This makes it even more interesting to me, because I’ve got history with some of the products these brands still sell, and always curious about the new products they bring to market.

One of those brands is ABB or American Bodybuilding, which continues to pump out hardcore gym drinks and bars. Just like the brand itself, ABB will likely be cranking out the LOUD and HEAVY Rock and Roll and have plenty of products that can keep you wide AWAKE. Here is what ABB is bringing to the O.

Brand: American Body Building™ (ABB) – The Force in the Gym™

Website: americanbodybuilding.com

Booth Number: 509

Featured Products/Samples:

- NEW Tribulus Shot™ – First Ever Liquid Tribulus Concentrate
- NEW XXL Bar™ – Over 500 Massive Calories & 40 g Protein per Bar
- Speed Shot™ – Small Space, Big Rush. Concentrated Energy packed in cool Aluminum Bottles
- Diet Turbo Tea® - A Perennial Crowd Favorite
- Aqua Force™- Cool, Refreshing, and Vitamin & Amino Fortified
- Carbo Force® - Great-Tasting, Post-Workout Recovery
- Extreme Body RTD 50™ Shakes – 50 grams of Premium Dairy Proteins, now available in Chocolate Peanut Butter & Banana Cream flavors

Athletes/Talent:

- IFBB Pro Chuck Sanow
- IFBB Pro Pauline Nordin
- IFBB Pro Summer Montabone

Plus over a dozen smokin’-hot spokespeople serving up samples!

Promotions/Give-Aways:

- Custom 2006 ABB/Olympia T-Shirts
- Full-Sized ABB Drinks
- IFBB Pro Photo/Autograph Opportunities
- V.I.P. Interactive Workshop plus a chance to WIN Hundreds of Dollars in Free Products (By Invitation Only – email info@americanbodybuilding.com for more details)
- Possible Guest Appearance by a Mystery Athlete Superstar (more details on this as show approaches)

First give-away begins around 10:00am; a second about 2:00pm (both days, while supplies last.). Give-away items subject to change.

Optimum nutrition at the 2006 Mr. Olympia

Unless you’ve been under a rock (or don’t train), you’ve certainly heard of, or used an Optimum Nutrition Product. This brand has been around for years and continues to grow in size and notariety, due to its loyal following.

If you’re worried about getting enough protein while you walk the floor, make sure you hit make Optimum Nutrition a regular stop. They’ve got plenty of protein and shwag to keep any bodybuilder happy!

Brand: Optimum Nutrition – Add Some Muscle to Your Sport™

Websites:

- optimumnutrition.com
- wheygoldstandard.com
- morsos.com

Booth Number: 509

Featured Products:

Debut of:

- Vassive-NO™ – The Ultimate Pre-Workout Performance Tool
- Vassive-CE™ – The Ultimate Post-Workout Performance Tool
- Lift Bars™ – The Delicious New Hi-Protein Energy Bar with an Ultra-Thin Profile

Other ON Samples:

- MOR’SOs – Gourmet, Bite-sized Protein Pieces
- Whey Gold Meal™ – A High-Protein Meal with all of the Benefits of Whey plus 25 Vitamins & Minerals and 5 grams of Dietary Fiber

Athletes/Talent:

- IFBB Pro and Figure Olympia Competitor Jessica Paxson

Jessica Paxson

- Actor, Fitness Model, Personal Trainer Tomm Voss
- NPC Super Heavyweight Champion Justin Harris

Promotions/Give-Aways:

V.I.P. Interactive Workshop on Pre- & Post-Workout Nutrition plus a chance to WIN Hundreds of Dollars in Free Products (By Invitation Only – email optimum@optimumnutrition.com for more details)

2006 ON/Olympia Super-Sac’s (approximate retail value ≈ $35.00) consisting of:

- Limited Edition Olympia T-shirt
- Limited Edition ON Pill-Holder Key Ring
- Full-serving packet of Whey Gold Meal
- Full-sized Lift Bar
- Full-serving packet of Vassive-CE
- Full-serving packet of Vassive-NO
- Signed, Glossy Photo Prints of IFBB Pro’s

First give-away begins around 10:00am; a second about 2:00pm (both days, while supplies last.). Give-away items subject to change. INSIDER TIP: The ON Booth gets really jammed – especially during give-away times – so get there early.

NxLabs at the 2006 Mr. Olympia

The company NxLabs (formerly NxCare), burst onto the scene with more than a few interesting products. Last year I had a chance to speak with Scott Welch, who does product research and development for NxLabs, and was very impressed to say the least.

This company is one of the booths I am looking forward to checking out at this year, since they are sure to have a few NEW concepts designed into their products.

Brand Name: NxLabs

Booth info: 1635 & 1636

Key Execs that will be attending:

- Craig Stevenson
- Mike Buckley
- Scott Welch
- Eric Nussbaum
- Duane Keizs
- Jennifer Van Barneveld
- Domenic Mauro

Products Featured:

Methyl Ripped, Mass System, Ripped System, the Ultimate Muscle Expansion Pack, Anavol, Aminovol, NitroT3, VASO.

Athletes Featured: Marlon John

Promotions/Samples:

Ripped Books, Mass Books, Anavol shirts, Aminovol shirts, NitroT3 shirts, Methyl Ripped shirts.